Respect: financial services must honor the dignity of the individual.
Collaboration: strategic partnerships and a sharing of both resources and obligations produces the most effective and widespread results.
Empowerment and Responsibility: clients’ learning of the importance of financial stability, self-sufficiency, and community are critical toward successful homeownership.
Integrity: the highest standards of practices, ethics, and professionalism are vital in dealing with staff, clients, the board of directors, and the public.
Citizenship: accessible homeownership creates a diverse and committed citizenry thus advancing social justice while strengthening communities, the workforce, the economy, and the country as a whole.